When we embarked on designing a website, we often have thoughts like, “use yellow in this place is beautiful?”, “Put the logo on this place, then look okay?”, “Should I Include in this section a GIF image? “…However, if you really need to highlight something (such as a brand name or feature prominent product), then you should focus on them rather than looking at your overall site.
In the present time, there are many sites (more than a billion websites) with similar themes and users will have a lot of choices. So, what will make them choose your site when there are millions of other sites out there?
One of the most important is the user experience. This is extremely important because it directly impresses your users, or it is a good impression or a bad impression. So, today I will introduce to you some utilities and UX to impress the user.
We have to admit that designing a good-looking website is essential. However, it is not the most important. For some customers who are looking for what they want, when they visit your site, they will be satisfied that your site meets their needs and makes them comfortable on yours site.
Adding unnecessary details will only make your customers uncomfortable. Therefore, you should think of “simple” site but still meet the full features. There are many ways to accomplish this, here are some of the ways I’ve used:
- Colors: Use 2 to 3 different colors. Maximum of 5 colors.
- Typefaces:Similar to color, you should only use up to 3 fonts with 3 different sizes. Note that fonts must be clear, legible.
- Graphics: Limit use of this element, only use it when absolutely necessary.
2. Visual Hierarchy
Create a smart hierarchy for your site. What matters most, give it the upper hand, so that the User is most accessible to them.Pay attention to UX and optimize usability. Help your clients fulfill their desires in the most comfortable way possible. These are adjustments in color, font size, font, location … that you need to design on your website.
The excellence of the website is when the customer enters the site and they always find what they are looking for. From there, customers will easily know what their next step is in your website. It sounds very simple, but to do it requires a web designer to have certain experience. I would like to give you some tips for optimizing website navigation:
- Your site navigation structure must be really simple. (both the top and the footer of the site).
- Put breadcrumbs everywhere so that the User knows the paths.
- The “Search” bar must always be in the most visible position and near the top of the page so that the User can easily use it.
- Do not complicate images and details on a web page. User will be disoriented when there are too many things that they have to keep an eye on.
- Do not stratify too much, up the hierarchy of 3 floors in each section of the site.
User usability and UX are also affected by synchronization. From the site interface, layout, colors, images, titles, logos … even fonts need to be unified. This will create a very positive feeling to the user.
However, you should understand the consistency here is on sites with the same content, not on your entire site. Other content pages still need to make a difference. This helps the user to easily identify when they are in the review product, store or inquiry …
From 2013 to 2017, the number of tablet and smartphone users has increased rapidly (especially smart phones). Of course there are many different types of devices, and that is your goal. Create a web site that is compatible with all types of devices on the market (including the operating system).
The thing I want to say here is that if you do well, the site will have displays that match the browser type, screen size from the client’s access device.If you are not qualified enough to do this, let “add alt-text to all of your images” to improve the accessibility of the User.
The last thing is to display on different platforms. Make different experiences for customers on different platforms. Ofcourse to do this, you need to understand the requirements and characteristics of each platform type.
We have some web design conventions that users on the internet have become accustomed to them. The conventions are as follows:
- The main-navigation is always at the top (or left-side) of a site.
- A logo at the top-left (or the center) of a site.
- The logo is“clickable” and it will“link” User to the main-menu.
- Has the effect of changing the color andthe appearance when you mouse over the “link”.
The use of custom web design conventions (elements that User is familiar with) will make your site more convenient and easy to use. If you are looking to create a site that brings the User’ experience at best, these available conventions will probably help you.
Credibility is also important. However, to create a website with high credibility is not simple. Want to do this, you should pay attention to the honesty and clarity. When selling a product or offering a service to a User, make sure the information is clear and in the simplest position.
I would also like to share a useful tip for you: create a pricing page. Having a clear and transparent product pricing on your site will make your site more trustworthy.
The last thing I want to share with you in this post is the design that fits the interests of the User. This will generate extremely positive feedback for your site. So, what you need to do is gather feedback from the User and change the design of your website to best suit the User’s wishes.